PRIVACY POLICY

Effective Date: June 7, 2026

Eagle Star Roofing, LLC

Serving the Greater Chicagoland Area

Contact: info@eaglestarroofing.com

1. Overview

Eagle Star Roofing, LLC ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit a request for services. This policy applies to information collected through our Site, including traffic originating from Google Ads, Facebook Ads, Instagram Ads, and organic search.

Please read this policy carefully. If you disagree with its terms, please discontinue use of the Site.

2. Information We Collect

Information You Provide Directly

When you submit a contact form, request a consultation, or reach out through our Site, we may collect:

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• Full name
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• Phone number
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• Email address
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• Property address or general location within the Chicagoland area
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• Property type (residential or commercial)
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• The nature of your roofing or property inquiry
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• Any additional details you include in your message
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Information Collected Automatically

When you visit our Site, certain information may be collected automatically through cookies and tracking technologies, including:

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• IP address
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• Browser type and version
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• Device type and operating system
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• Pages visited and time spent on the Site
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• Referring URL (the page or ad that brought you to our Site)
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• Geographic location data at the city or region level
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This data is collected primarily through tools including Google Analytics, Google Ads conversion tracking, Facebook Pixel, and Instagram tracking to help us understand how visitors find and interact with our Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

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• To respond to your inquiry or consultation request promptly
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• To provide you with roofing estimates, service information, and follow-up communications
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• To improve our website content and user experience
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• To measure the performance of our Google Ads and social media advertising campaigns
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• To track conversions and optimize our advertising spend
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• To comply with applicable legal obligations
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• To send you relevant communications about our services, where you have provided consent
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We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance your experience and support our advertising efforts. These may include:

Google Analytics -- Used to track website traffic, visitor behavior, and page performance. Google Analytics collects anonymized data about how users interact with our Site. You can opt out of Google Analytics tracking by visiting: https://tools.google.com/dlpage/gaoptout

Google Ads Conversion Tracking -- When you arrive at our Site through a Google Ad and complete a form submission, Google Ads may record that conversion to help us measure ad effectiveness.

Facebook Pixel and Instagram Pixel -- If you visit our Site after seeing one of our Facebook or Instagram ads, the Facebook Pixel may record that interaction. This helps us measure ad performance and retarget visitors with relevant ads. You can manage your ad preferences through your Facebook account settings.

You may control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of certain areas of the Site.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

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• Service providers: We may share information with trusted third-party vendors who assist us in operating our Site or conducting our business, including web hosting providers, analytics platforms, and advertising partners. These parties are contractually required to keep your information confidential and use it only for the services they provide to us.
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• Legal compliance: We may disclose your information if required to do so by law or in response to valid legal requests from public authorities.
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• Business transfer: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or a prominent notice on our Site of any such change.
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6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, respond to your inquiry, and comply with our legal obligations. If you would like us to delete your information from our records, please contact us at info@eaglestarroofing.com and we will respond within 30 days.

7. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

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• The right to access the personal information we hold about you
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• The right to request correction of inaccurate information
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• The right to request deletion of your personal information
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• The right to opt out of marketing communications at any time
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• The right to lodge a complaint with a relevant data protection authority
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To exercise any of these rights, please contact us at info@eaglestarroofing.com.

8. Children's Privacy

Our Site is not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete it.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Eagle Star Roofing, LLC

Greater Chicagoland Area, Illinois

Email: info@eaglestarroofing.com